Parliamentary Questions: Departmental Advertising Expenditure

13th January 2016, Question asked by Aengus Ó Snodaigh, TD

527. To ask the Minister for Children and Youth Affairs the annual cost to his Department of advertisements placed on its behalf in newspapers, magazines, television and radio, and social media.

Response from James Reilly, then Minister for Children

The Department of Children and Youth Affairs website is the primary resource in providing information for use by the public and an essential communications tool for my Department.

My Department occasionally uses free tools e.g. Twitter and YouTube, to communicate with the public.

On occasion, my Department may provide public information through other media e.g. electronic, broadcast and print media where a requirement for alternative platforms of information is required.

In 2015 my Department spent the following on advertising as referred to in the question.

€60,977.44 spent in relation to public radio and print media advertisements re the establishment of the Commission of Investigation (Mother & Baby Homes and Certain Related Matters)

€6279.15 in total spent with regard to Department advertisements in the State Directory; Golden Pages phone books & website; and eircom phone books for 2015/2016.

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